School of Business
OM Concentration in Marketing
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The marketing specialization enhances the course work taken in the Organizational Management major by adding this important business related area. The specialization consists of 18 credit hours including BUS 3025 and BUS 3085, which are a part of the major. This group of courses is offered on demand only. The additional requirements are:
| Number | Course Name | Credits |
|---|---|---|
| BUS 3070 | Entrepreneurship and Small Business Management | 3 |
| BUS 4150 | Promotional Management | 3 |
| BUS 4250 | Sales Management and Distribution | 3 |
| BUS 4350 | Seminar in Marketing Research and Strategy | 3 |
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